The I'm New section can be used to answer the top 5-7 questions a new person would have before attending the church for the first time. One idea would be to set up the page in a FAQ format which answers each question in a clear and concise way. Some questions you may want to answer could include:
This is the answer to the question. Give enough detail to adequately answer the question, but consider using multiple questions so that each answer is concise.